What are some of the top keyword research tools?

keyword research tools are utilized by marketers to find the exact words their audience is using to search for content. This allows them to create targeted campaigns that bring in high-quality website traffic and better conversions. Since it is so important, marketers should be using the best keyword research tools available. Here are some of the top keyword research tools on the market today.

Google Keyword Planner: Google Keyword Planner is a free tool provided by Google Ads to help users do keyword research and develop Search Network campaigns. It includes features such as keyword suggestions, estimated search volumes, and average cost per click (CPC) rates. It also provides helpful insights such as search trends over time and competition levels.

SEMrush: SEMrush is a powerful all-in-one SEO suite with a variety of helpful tools for keyword research. It shows advertisers which keywords their competitors are targeting in organic and paid search campaigns, giving them an edge over their rivals. Additionally, SEMrush offers its users great data points such as monthly search volume and competition level — both of which can be tracked over time.

Ahrefs: Ahrefs is a great tool for researching competitor keywords and discovering ones you didn't know your potential customers were searching for. The tool provides numerous metrics such as keyword difficulty scores so you can optimize your website pages better and boost rankings on Google's SERPs (Search Engine Results Pages). Additionally, Ahrefs lets users export lists of keywords so they can track performance more easily over time.

Moz Keyword Explorer: Moz Keyword Explorer is one of the most comprehensive paid tools for keyword research . It offers helpful metrics such as domain authority scores that measure how likely it is that web pages will rank highly on SERPs. In addition, it provides detailed reports about each keyword's search volume, difficulty level, cost per clicking data points, etc., allowing marketers to easily determine which phrases will drive the most relevant traffic to their websites .

KWFinder: KWFinder is a budget-friendly alternative to sites like Moz or Ahrefs but it does come with its own set of powerful features designed for SEO professionals looking for additional competitive advantages . This tool offers deep insight into related searches , takes into account long-tail keywords , provides accurate CPC information , and delivers search volume data from 16 global regions around the world — making it perfect for international companies targeting multiple countries .